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Shopee collaborates with Viroj Tangvanich to share Chinese New Year guide

Do’s and Don’ts to bring good luck throughout the year
BANGKOK, 13 FEB 2018 – Chinese new year is steeped in rich history with many traditions being observed to bring in good luck and prosperity. Also known as Spring festival, it is the beginning of planting season in the ancient Chinese history. It has been the most important festival of the year for Chinese people as well as being widely celebrated in Thailand.

With Chinese New Year arriving on 16 February, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, collaborates with with Viroj Tangvanich, the well-known Chinese specialized guru, to put together a Chinese New Year guide in preparation for the upcoming festive celebration. This guide will take you through some important facts to understand about the traditional ways to celebrate, and things to avoid during this festive period.

1. Pray to the gods - the first day of Chinese new year marks the welcoming of the gods of the heavens and earth. Be thankful for all the things that life has to offer. Paying tribute to the gods will also lead you to the abundance of happiness and good cheer all year round.
2. Honor your ancestors - honoring the family’s ancestors was considered the most important element of the celebration. They were recognized as the foundation of the fortune and were remembered with prayer and offerings. Show gratitude and respect for what your ancestors have done for you, such as bowing to a shrine dedicated to them or offering them food and drink as a sacrifice.
3. Reunite with your families - the family reunion dinner is one of the highlights of the Chinese new year celebration on the eve of the new year which falls on 15 February this year. Do get together and have a traditional fish ball soup as its round shape represents the family unity.
4. Mind your language - no foul language and certainly no unlucky words since new year’s eve onwards because it sets a precedent for the rest of the year. Keep talking nicely to each other brings you the good luck.
5. Don’t clean your home on Post-New Year – Sweeping or dusting should not be done in Chinese new year for fear that good fortune will be swept away. The entire house should be clean before the day arrives.
6. Needle work should not be done - keep the sewing activity for later as there is symbolism attached to bad fortune.
7. Avoid using sharp objects - The use of knives and scissors is to be avoided for any accident, whether harming a person or tool, is thought to lead to inauspicious things, broken relationships and the depletion of wealth in the coming year.
8. Don’t do the laundry - do away with washing clothes to avoid working hard on the new year as well as avoid offending Chinese god, whose birthday falls on the first and second day of the lunar calendar.
Apart from following the guide to improve your luck throughout this year, enjoy Chinese new year celebration with your loved ones and don’t forget to splurge your angpao wisely at Shopee. From 15 - 19 February, Shopee will be welcoming the Chinese new year with special product collections curated across various product categories starting from 88 Baht to serve all you need in this new year. Shoppers can also get 8% cash back at every 100 Baht purchase in a form of Shopee coin during this period.

For more information, visit https://shopee.co.th/CNYSpecialDeals from 15 February onwards.

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About Shopee
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.