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Xiaomi brings its stunning full-screen display smartphone Mi MIX 2 to Thailand

Priced at THB 17,990, Mi MIX 2 further shows Xiaomi’s commitment to bring its latest innovation to everyone in Thailand

BANGKOK Thailand, 14 November 2017 – Global technology leader Xiaomi today announced the launch of Mi MIX 2 in Thailand, the gorgeous evolution of its revolutionary full-screen display concept phone Mi MIX, further reaffirming the company’s quest to bring innovation to everyone in Thailand.
Priced at THB 17,990, Mi MIX 2 once again underscores Xiaomi’s commitment to being at the forefront of technological innovation while making these innovations affordable to the widest possible range of consumers.
Xiaomi officially entered Thailand in partnership with VST ECS in August 2017 with the launch of Mi 6 and Redmi Note 4, showcasing the company's commitment to deliver high-quality products at affordable prices into the hands of Thailand users. Since then, Xiaomi has been growing rapidly in Thailand. It has launched a range of its smartphones in the country, and quickly expanded offline by opening two Authorized Mi Stores in Bangkok in the span of one month. The latest flagship Authorized Mi Store was opened on 4 November at Seacon Bangkae.
Mi MIX 2: Innovation on Full Display
Mi MIX 2 is a stunning evolution of Mi MIX, the revolutionary concept phone unveiled a year ago. Introduced as a concept device last October, Mi MIX heralded a turning point in the design of smartphones and pioneered the trend of full screen display smartphones.
Mi MIX 2, powered by Qualcomm’s Snapdragon 835 mobile platform, builds on the foundation of the original concept. It is 11.9% smaller than Mi MIX, and has a 5.99-inch screen with a 18:9 full screen display, which delivers a stunning appearance with the screen almost entirely filling up the front surface.
Jointly designed with world-renowned designer Philippe Starck, Mi MIX 2 represents Xiaomi’s efforts in pushing ahead with the use of ceramic. It has a beautiful ceramic back, which features a four-sided curved design that transitions smoothly into the aluminium frame.
Mi MIX 2 will be available in Thailand at THB 17,990 for the 6GB + 64GB version.
Head of Expansion Marketing, Xiaomi Global Steven Wang said: “We are really glad to be in Thailand today to launch here our latest flagship smartphone Mi MIX 2, which has a beautiful full screen display design that is a result of many innovative technology breakthroughs and a commitment to design. We have only been in Thailand for a few months, but we have already received overwhelming support from our Thai users, and we are committed to introduce even more of our amazing products in the local market."
It will be available from 15 November onwards through both online and offline channels, including Lazada and the two Authorized Mi Stores at Imperial World Samrong and Seacon Bangkae, as well as other official partners including Jaymart and IT City.

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About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting-edge technology should be made accessible to everyone. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With presence in over 40 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.