March 22, 2017 – dtac
joins forces with four government agencies to bring comprehensive
efforts to the digital community centers under a project “to promote
and support business operators in communities”, which is aimed at
strengthening the economy from the community levels to keep the nation
firmly on the path of the 20-year strategy “Thailand
4.0”.
Mr. Lars Norling, Chief Executive Officer of Total Access Communication PCL (dtac),
said that the signing of the Memorandum of Understanding between dtac
and 4 parties including Ministry of Digital Economy and Society,
Ministry of Agriculture and Cooperatives, Ministry of Commerce and
Ministry of Education is part of the government’s urgent
plan to promote the use of digital technology. The technology
utilization aims at strengthening the economy at the grass-root level as
it will help enhance the community incomes. The project will be
launched through community digital centers and Agricultural
Learning Center (ALC) centers nationwide in April this year.
Under
such cooperation, Ministry of Digital Economy and Society will support
the deployment of effective digital infrastructures to all tambon
(sub-districts) in Thailand. For
the Ministry of Agriculture and Cooperatives, they will be responsible
for promoting the development of agricultural products in each community
as well as introducing innovations for production sustainability. The
Ministry of Commerce is in charge of promotion
of e-commerce while Ministry of Education will play a role in raising
the level of life-long learning on digital technology.
dtac
as a private company will integrate missions from the four ministries
and promote wireless broadband enhancement so that the information and
work could be linked in a holistic
way. dtac will also encourage farmer groups,
cooperative groups, SME operators, start-ups, and community enterprises
in each local community to form e-commerce operator groups. By so doing,
the operators will be able to use digital marketing as a mean for
a complete online trade through Ministry of Commerce’s e-market and
other established online channels.
Lars
added that the success of public-private partnership “Lifelong learning
with digital technology” project last year prompted dtac to expand the target group from 400,000 to
1 million people. The collaboration between dtac
and the four ministries will help strengthen the economy at the
foundation as it increases opportunities for communities to earn more
incomes from e-commerce, and to expand the market to cities by using
digital
technology. This is a main goal under the government’s Digital
Development for economy and society which is implemented via this
collaboration.
In addition, dtac
will have training programs with all four ministries especially the
coordination with 882 Agricultural Learning Centers (ALC) of Ministry of
Agriculture and Cooperative
and 7,424 community digital centers under the Ministry of Digital
Economy and Society which are established nationwide.
“dtac
is committed to expand public and private partnerships in line of
digital policy for the economy and society to reach the goal of
“Thailand 4.0” to secure sustainable security
and prosperity,” said Lars.
