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LINE Thailand Announces 2016 Milestones

Plus 10 Fascinating Things to Know About LINE
BANGKOK – Jan. 31, 2017 – To celebrate another year as Thailand’s leading platform, LINE Thailand has released an infographic outlining the company’s milestones for 2016.

Among the year’s highlights for LINE Thailand:
  • LINE MAN is the No. 1 food delivery app.
  • LINE TODAY is the No. 1 mobile news portal.
  • LINE GAME is the No. 1 mobile gaming platform.
  • 12 million downloads for LINE TV.
  • Top LINE TV programs are “Pentor” and “I Hate You, I Love You.”
  • Over 500 million LINE stickers have been downloaded, led by “Tuagom Pop-up Stickers,” “Brown & Cony’s Big Love,” and “Noo-Hin: Noune Hin Hae.”
  • 3 million monthly active users for LINE Webtoon, led by the series “Teenage Mom.”
  • Over 2 million users for Rabbit LINE Pay.
  • Thailand is officially LINE’s second-largest market. More than 83% of Thailand’s mobile users use LINE, spending one-third of their mobile time using LINE apps.

Ariya Banomyong, Managing Director of LINE Thailand, said:  
“In 2016, LINE announced its vision to go beyond chat, transforming from an app to a platform. With 500 million sticker downloads in 2016, stickers remain the Thai people's favorite way of communicating and expressing emotions.”

“We are also excited that LINE MAN became the No. 1 food delivery service in Thailand and LINE TODAY became the No. 1 mobile news portal, both of which were launched last year. In addition, LINE TV made news with exclusive series like ‘I Hate You, I Love You,’ ‘Diary Tootsies,’ ‘Pentor,’ and many more. Run by a Thai team, LINE is proud that LINE TV supports the Thai content eco-system and Thai content partners. Similarly, services like LINE MAN and LINE FINANCE are the result of partnering with Thai start-ups.”

“In 2017, we will keep walking the walk. Beyond business, we will continue to support the growth of the digital ecosystem and bring useful services to the Thai people.”

With the new infographic, LINE Thailand also announced 10 Fascinating Things to Know About LINE:

  1. LINE messaging service was launched in 2011 in Japan, after the earthquake and tsunami tragedy damaged the country’s telecoms infrastructure.
  2. 83 percent of all mobile-based internet users in Thailand use LINE.
  3. The LINE Thailand office was established in 2014, and today it is LINE’s second-biggest market in the world after Japan.
  4. LINE’s sticker set “Chat & Charity,” featuring cartoon characters drawn by Her Royal Highness Princess Maha Chakri Sirindhorn, was the first local CSR sticker set in Thailand.
  5. Thailand is the No.1 market for LINE for the average number of sent-images daily.
  6. LINE’s revenues come from online advertising, communications, contents, and LINE character licensing.
  7. LINE TV was launched in Thailand before anywhere else in the world, making its debut in October 2014.
  8. The LINE Friend Sally is actually a female chick. People always think that Sally is a duck. However, she is very strong, with a ravenous appetite that far outmatches her tiny size.
  9. Choco is Brown’s littler sister. She is a fashionista who loves social media and snapping selfies. She was introduced at the LINE Tokyo Conference 2016 in March. She can be clearly identified by the cute ribbon in her hair.
  10. In addition to Sally and Choco, there are nine more Friends characters:
Brown: He is tight-lipped, and loves nature, sunbathing and creating.
Cony: She is always cheerful, and likes yummy food and cute stuff.
Moon: He is rather whimsical, always riding an emotional roller coaster.
James: He is a narcissist who is very interested in his looks and loves himself more than anything.
Jessica: She is very girly and good at everything. She likes cleaning and shopping.
Boss: He is a typical old guy who likes seafood, poetry and to be loved.
Leonard: He is quiet and introverted. He prefers having time alone.
Edward: He is a clever and sharp-witted caterpillar who likes exploring, observing and Sally.
Pangyo: He is a cute and tender panda who full of ideas. He is infatuated with Choco.
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About LINE Corporation:
Japan-based LINE Corporation (NYSE:LN/TSE:3938) operates the LINE messaging app, a global service used in more than 230 countries and regions. It offers free one-to-one and group messaging, as well as a diverse array of lively stickers that can be used to express feelings difficult to convey with just words – like body language for texting. Free domestic and international voice and video calls are also available. In addition to its messaging app, the company offers a wide range of other services, including games and photo-sharing apps.

About LINE Thailand:
Established in 2014, LINE Thailand manages local sales and marketing strategies, as well as developing new businesses and services in LINE’s second-biggest market (after Japan). LINE services and family apps available in Thailand include the LINE messaging app, LINE GAME, LINE TV, stickers, official accounts, LINE@, LINE GIFTSHOP, LINE MAN, LINE TODAY, and LINE FINANCE.

Official website: linecorp.com/en/