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OPPO F1S WOWS AFFORDABLE SMARTPHONE MARKET WITH SEGMENT-FIRST PHONE WITH 16MP FRONT CAMERA

  • More impressive selfie experience for the young at heart
  • Aim to grow market share to 40%
  • Priced only at Bt9,990

OPPO today launched OPPO F1s, the first with 16MP front camera in the affordable smartphone segment, bringing to Thai consumers with enhanced selfie experience and high quality image. Priced only at Bt9,990, the smartphone will excite the market and is hoped to help OPPO gain 40% market share in the segment this year.

Mr. Leo Zhao, Sales Director of Thai OPPO Co., Ltd. said: “OPPO F1s is designed to be a flagship product to drive OPPO success. The smartphone comes with three key features loved by modern consumers. It is the first time smartphone priced below Bt10,000 to have 16MP front camera, which will enhance consumers’ selfie experience. The powerful and quick operations of the phone and quick fingerprint scan in 0.22 seconds and the modern design all make the F1s the dream phone for modern consumers who have fun taking selfie shots, enjoy technology and appreciate high quality products with great design. This group of consumers is growing fast. Considering this market demand, we hope the F1s will be one of our leading products to enable us to expand our market share by the end of the year.”
OPPO F1s is the successor of OPPO F1 Plus which made a history in the global mobile phone market with amazing 7 million unit sales in 88 days after launch and becoming the No. 1 best seller in China in June. The exceptional success of its predecessor F1 Plus has convinced OPPO of the success of OPPO F1s.
The front camera in OPPO F1s offers the highest resolution in the segment. The ISOCELL technology prevents light spills to achieve crisp and clear image quality while innovative functions are designed to enhance selfie experience, such as Selfie Panorama, Screen Flash that lightens up face, Palm Shutter and Voice Shutter. Beautify 4.0 application offers 7 beauty levels and two skin tones mode for users to play with. The 13MP rear camera comes with various modes – professional, Ultra HD that shoots four photos consecutively and combines the best parts of each to make one ultra-high-definition image.

The front-facing fingerprint recognition is able to recognize a fingerprint to unlock the phone in 0.22 seconds. Users can assign up to five different fingerprints to different applications and contacts. Then, by using different fingers to unlock your phone, the app or phone call will start automatically.
Color OS 3.0 offers seamlessly responsive, providing faster, smoother and steadier performance. Compared to Color OS 2.0, it works 25% faster while being 35% faster when loading home screen and 41% faster when loading applications. It’s also coming with the virus scanner that makes users rest assured of good protection. The Octa-Core processor and RAM 3GB make it faster and smoother. F1s also equip with memory card 64GB (ROM 32GB+Free SD Card 32GB)
OPPO F1s also allows users to be connected uninterruptedly with 3075mAh battery with longer life.

With the all-new triple-slot tray, users can throw in two separate 4G SIM cards and a memory card of up to 128 GB, helping to achieve work-life balance and giving plenty of flexibility in talk and data plans. 
The F1s features a 5.5-inch 2.5D Corning Gorrilla Glass 4 screen, with a pre-applied protective screen coating, giving a premium look without sacrificing premium durability. Two slender lines flow across the phone’s aluminum alloy back, giving it a sleek, effortless distinction.
Early birds can click to www.facebook.com/oppothai to check the updated information about special gifts and pre-booking which will be opened from 10-15 August 2016. The phone will be available at retailers and distributors nationwide from 17 August 2016.
“We are confident in OPPO F1s success considering it skilling features plus our attractive marketing campaign with superstar Mai Davika Horne as the presenter. We hope this move will enable us to achieve our plant to expand our market and grow market share from 6-7% at the end of 2015 to 10% by the end of this year,” Mr. Zhao said.

About OPPO in Thailand
Established in 2010, Thai OPPO Co., Ltd. has played an active role in bringing innovative technology and great mobile communication experience to Thai consumers. Ranked third in the best-selling smartphone market, OPPO has invested continuously in research and development in order to become camera phone leader in the market with a strong positioning as the “Selfie Expert”.  Thai OPPO currently has more than 4,000 employees and 26 counter services nationwide.