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‘Minute Maid’ creates ‘Shake to Refresh’ phenomenon with new GUINNESS WORLD RECORDSTM TITLE after getting 641 people to open bottles in a relay

  • Brand ambassador “Pango - Jintanadda Lammakanont”, budding singer and actress, leads lineup of celebrities to shake and refresh the online world, together with “VJ Woonsen – Virithipa Pakdeeprasong”, “Kulamas Limprawuttiwaranonth” and “Tina – Suppanad Jittaleela”
  • Introduces the “Shake Challenge” that measures freshness; consumers can join via the Minute Maid Thailand’s facebook page www.facebook.com/MinuteMaidThailand with hashtag #ShakeToRefresh and invite friends to take up the shake to refresh challenge
  • Launches “Minute Maid Splash” in 280 ml PET bottle offering the traditional refreshing taste of Splash with the convenience of an on-the-go pack.
(From Left) PK – Piyawat Kempeth, Emcee; Tina – Suppanad Jittaleela; Knomjean - Kulamas Limprawuttiwaranonth; Mr. Jorge Chazarreta, President of ThaiNamThip Co., Ltd.;Mrs. Sedef Salingan Sahin, General Manager of Coca-Cola (Thailand) Ltd.; Mr. Rishi Nath GUINNESS WORLD RECORDS’ committee; Ms. Claudia Navarro, Marketing Director, Coca-Cola (Thailand) Ltd.; Maj. Gen. Patchara Rattakul, Chief Operating Officer of HaadThip Plc.; Pango - Jintanadda Lammakanont, brand ambassador and VJ Woonsen - Virithipa Pakdeeprasong

Bangkok (3 August 2016) – ‘Minute Maid’, the popular brand of quality ready-to-drink juices in Thailand by the Coca-Cola system in Thailand, recently seized the GUINNESS WORLD RECORDSTM TITLE for most people opening bottle in a relay with 641 participants lining up to consecutively open the bottle of Minute Maid Pulpy.  The old record was 455 people.  The attempt at the world record was made successful with the help of a huge crowd of people dressed in bright orange who joined the brand’s executives and leading celebrities of Thailand in a long line to ‘shake… drink...chew’ Minute Maid Pulpy at Parc Paragon. 
Maj. Gen. Patchara Rattakul, Chief Operating Officer of HaadThip Plc. participated in Shake to Refresh activity.
‘Minute Maid’ also announced the launch of its Shake to Refresh with Minute Maid campaign.  The campaign aims to invigorate Thailand’s juice market, while reinforcing the brand’s popularity as a juice that refreshes with great wholesome taste of fruit and the texture and experience of fruit pulp.

The brand also introduced its latest brand ambassador “Pango - Jintanadda Lammakanont”, a budding singer and actress on ONE and GMM channels.  She will work with Minute Maid Pulpy on a special theme song to be featured aimed at making ordinary days more refreshing and colourful.  Tune in to Minute Maid Thailand’s facebook page www.facebook.com/MinuteMaidThailand to log on to the song.  Pango will also lead a team of celebrities such as “VJ Woonsen – Virithipa Pakdeeprasong”, “Kulamas Limprawuttiwaranonth” and “Tina – Suppanad Jittaleela”
Mrs. Sedef Salingan Sahin, General Manager of Coca-Cola (Thailand) Ltd. participated in Shake to Refresh activity.

Ms. Claudia Navarro, Marketing Director of Coca-Cola (Thailand) Ltd., said,                    “The idea for “Shake to Refresh with Minute Maid”, came from the realization that we all hit those moments in our routine in which we feel dragged down and we simply need to shake things off to make our day better, brighter and refreshing. In fact, this is a great analogy to how to best enjoy Minute Maid Pulpy: when all of its great bits and pulp are at the bottom, we need to shake the bottle, so that all the goodness comes to the top, and we enjoy a refreshing moment. We chose a young, bright and cheerful teen idol like “Pango - Jintanadda Lammakanont” as our brand ambassador to communicate the feeling of freshness to consumers throughout the campaign. 
(From left) Mrs. Sedef Salingan Sahin, General Manager of Coca-Cola (Thailand) Ltd. and (3rd from left) Ms. Claudia Navarro, Marketing Director, Coca-Cola (Thailand) Ltd. received GUINNESS WORLD RECORDS certificate from (Middle) Mr. Rishi Nath GUINNESS WORLD RECORDS’ committee.

The brand has also introduced Minute Maid Splash in 280 ml. PET bottle to make it more handy for consumers. In addition, all Minute Maid ready-to-drink juices, including Pulpy will have new design labels in line with changes in Minute Maid’s packaging label worldwide.  To represent the whole product line in premium brand and attractiveness, black was used for a fresh change that would make it more attractive to consumers.  The new Minute Maid Pulpy Orange label will be introduced first before changes are made to other flavors.
Executives and celebrities received GUINNESS WORLD RECORDS award (from left) Knomjean - Kulamas Limprawuttiwaranonth; Mrs. Sedef Salingan Sahin, General Manager of Coca-Cola (Thailand) Ltd.; Pango - Jintanadda Lammakanont, brand ambassador; Mr. Rishi Nath GUINNESS WORLD RECORDS’ committee; Ms. Claudia Navarro, Marketing Director, Coca-Cola (Thailand) Ltd.; Tina – Suppanad Jittaleela and VJ Woonsen - Virithipa Pakdeeprasong
Minute Maid has organized a range of activities to communicate the new campaign:
Pango - Jintanadda Lammakanont, brand ambassador
  1. A “GUINNESS WORLD RECORDSTM title” were attempted for most people opening bottles in a relay.  The most “shake” stunt ever to be held at Parc Paragon.
    (From left) VJ Woonsen - Virithipa Pakdeeprasong; Pango - Jintanadda Lammakanont, brand ambassador; Knomjean - Kulamas Limprawuttiwaranonth and Tina – Suppanad Jittaleela
  1. A ‘shake’ craze will be ignited online in the Shake Challenge” to measure a consumer’s level of freshness via Facebook.  Leading a team of famous celebrities and online idols are “VJ Woonsen - Virithipa Pakdeeprasong”, “Kulamas Limprawuttiwaranonth” and “Tina – Suppanad Jittaleela” Consumers can follow updates on Minute Maid’s activities via www.facebook.com/MinuteMaidThailand and #ShakeToRefresh.
Executives and celebrities photographed together.
Minute Maid is a brand of juice among Coca-Cola’s worldwide product portfolio with annual sales of more than US1 billion. With more than 100 variants and flavours under the brand that includes Minute Maid Pulpy, Minute Maid Splash the brand has enjoyed great consumer acceptance in Thailand and refreshed people worldwide for more than 60 years,” Ms. Navarro concluded.
Atmosphere during Minute Maid’s event
     Minute Maid is available in two variants: Minute Maid Pulpy in 5 flavours (orange, white grape, red grape, white grape and apple, mixed fruits) and Minute Maid Splash.  

“Shake to Refresh with Minute Maid”  
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Notes
The Coca-Cola System in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces of Thailand, and HaadThip Public Company Ltd serving 14 southern provinces.
The Coca-Cola system in Thailand is the leader in nationwide market for non-alcoholic beverages.  In addition to Coca-Cola, the most valuable brand in the world, the Coca-Cola system’s portfolio of beverages in Thailand includes Coca-Cola Zero, Coca-Cola Light, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Pulpy, Minute Maid Splash, Namthip and Aquarius.