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Mercedes-Benz reaffirms Its Reigning Status in Premium Automobile Market with 4 Dream Car Models launched at “Star Fest 2016”

Mercedes-Benz (Thailand) Limited underlined its premium automotive leadership with “Star Fest 2016”, launching four new models in the Dream Car category, namely The new SLC 300 AMG Dynamic – a new and agile roadster, Mercedes-AMG SLC 43 – the latest two-seater compact roadster by AMG, The new generation SL 400 – a refreshed version of the legendary luxury roadster, and The new S 500 Cabriolet – the “S-Class Style” four-seater roadster. Exclusive offers are available from 23 to 28 August 2016 at  CentralWorld, Central Court Zone, Eden and Atrium, Fl.1.
“We proudly present ‘Stat Fest 2016’ in the third quarter of the year as Mercedes-Benz reinforces that we never stop offering ‘The Best’ to customers today and tomorrow.  As always, our new products, reflecting ‘Fascination’ and ‘Perfection’ brand values, are grounded on the endless needs of customers. This marvelous auto exhibition under the concept of ‘Unleash Your Senses’ welcomes all visitors with four astoundingly new models in the Dream Car category. These four latest models will fulfill the desires of our customers who love a sporty driving style,” said Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited.
“Star Fest 2016 features the debut of four Dream Car models, the highest number ever for us in Thailand. The four new models comprise The new SLC 300 AMG Dynamic – a new and agile roadster, Mercedes-AMG SLC 43 – the latest two-seater compact roadster by AMG, The new generation SL 400 – a refreshed version of the legendary luxury roadster, and The new S 500 Cabriolet – the “S-Class Style”    four-seater roadster. Customers are invited to have a closer look at these models and can also visit 31 authorized dealers located Thailand-wide for further information,” added Mr. Frank Steinacher,  Vice-President of Sales and Marketing of Mercedes-Benz (Thailand) Limited.
The new SLC 300 AMG Dynamic
The new SLC, renamed from the SLK, is the archetypal compact roadster with significantly optimized technology and an enhanced look. For two decades, the SLK has been loved by customers and more than 670,000 units have been delivered worldwide. As a part of the facelift, designers of Mercedes-Benz have further honed a sporty look of the new SLC with a long bonnet as well as a passenger compartment that is set back to match with a short rear. The silhouette is defined by the gently rising beltline and the sweeping curve of the roof. Furthermore, the powerfully moulded wheel arches and chrome ventilation grilles in the front wing also back the car’s stunning look and feel. The cabin and trailblazing technologies used with this premium compact roadster also reflect the sense of luxuriousness.
The exterior design of the SLC 300 AMG Dynamic is grounded on the Sensual Purity design concept with powerful proportions and dynamically styled contours. It grabs attention and satisfies the desire for speed with a standard diamond radiator grille and a centrally located Mercedes-Benz Star, a distinctive sports suspension set with a 10 mm lower chassis, a twin integral tailpipe, ventilated disc brakes on the front with Mercedes-Benz Star on front calipers, and 18-inch AMG multispoke alloy wheels. The preinstalled hard-top electrohydraulic roof can be opened or closed even when the car is cruising at up to 40 km/h. For the ultimate joy, anti-reflector wing mirrors and rear-view mirror are standard as well as       class-leading lighting technologies including the LED Intelligent Light System headlamps with ALS (Active Light System), Cornering Light, and Adaptive Highbeam Assist.
With sport seats with Nappa leather upholstery, the interior of the SLC 300 AMG Dynamic exudes luxury with the finest materials. Every seat is electronically adjustable with memory function and seat warmer system. Other notable highlights to impress everyone on board include an analog clock on the dash, a flattened bottom multifunction sport steering wheel, stainless doorsills engraved with phosphoric Mercedes-Benz Stars, and the AIRGUIDE plexiglass windshields. For personalization, the Ambient Lighting system comes with three tones of light to match different driving scenarios. On multimedia and navigation, Mercedes-Benz presents the MB Audio 20 radio/CD system with a controller, a smartphone/ mobile phone connecting hub, and a navigation system supporting memory expansion with an SD Card.
The SLC 300 AMG Dynamic uses a 4-cylinder in-line petrol turbo engine with an intercooler and the engine is mated with the 9G-TRONIC automatic gearbox. The engine’s displacement is at 1,991 CC and it gives 245 HP at 5,500 RPM with highest rated torque at 370 Nm at 1,300 to 4,000 RPM. Its top speed is 250 km/h and it can accelerate from 0 to 100 km/h in 5.8 seconds.


The new SLC 300 AMG Dynamic is priced at 3,990,000 Baht
The myStar Special financing program offers a monthly installment at 39,400 Baht (less than 1% of the car price)


Mercedes-AMG SLC 43
This compact, innovative sport roadster co-manufactured by AMG gives a solid, powerful driving experience. It is the first V6 car manufactured at the home of AMG in Affalterbach, Germany.
The exterior of the Mercedes-AMG SLC 43 follows the design axiom of the SLC family with a standard diamond radiator grille and a centrally located         Mercedes-Benz Star, a 4 pipe look twin integral tailpipe, ventilated disc brakes on the front, a preinstalled hard-top electrohydraulic roof that can be opened or closed even when the car is cruising at up to 40 km/h, anti-reflector wing mirrors and rear-view mirror, as well as class-leading lighting technologies including the LED Intelligent Light System headlamps with ALS (Active Light System), Cornering Light, and Adaptive Highbeam Assist. The sense of sportiness is maximized with the preinstalled AMG bodystyling kit at aprons, a spoiler on the rear hood, AMG branding on calipers, and 18-inch AMG 10-spoke light alloy wheels.
The interior of the Mercedes-AMG SLC 43 resembles the new SLC 300 AMG Dynamic with electronically adjustable Nappa sport seats plus memory function and seat warmer system as well as an analog clock on the dash. For agile cornering and authentic feedback, a flattened bottom, speed-sensitive, and multifunction sport steering wheel with a permanent, direct transmission ratio of 15.5:1 is also standard equipment. Other notable equipment includes the AIRGUIDE plexiglass windshields, the Ambient Lighting system with three tones of light, and the Harman Kardon® Logic 7® Surround Sound system compatible with Apple CarPlay™.
Technologies and safety systems on board the new SLC 300 AMG Dynamic and the Mercedes-AMG SLC 43 are aluminium-coated roll cage, PRE-SAFE®, Electronic Stability Program - ESP®, ADAPTIVE BRAKE with HOLD Function and Hill-start Assist, Adaptive Brake Lights, Anti-lock braking system (ABS), ATTENTION ASSIST, Cruise Control with SPEEDTRONIC, ASSYST Service interval indicator, tire pressure monitoring system, and PARKTRONIC with ACTIVE Parking Assist and reversing camera. Moreover, both of these premium compact roadster models feature the intelligent DYNAMIC SELECT system which can adjust the vehicle characteristics at the driver's behest with just a touch on the switch. The system features five different modes, namely Eco (for fuel conservation), Individual (for driver’s own personalization), Comfort (for a relaxed driving experience), as well as Sport and Sport+ (for performance and excitement).
Aside from the DYNAMIC SELECT, the driver of the Mercedes-AMG SLC 43 has the option to press the "M" button to switch to manual mode, in which gearshifts are executed exclusively using the shift paddles on the steering wheel. Further personalization of the driving dynamics is possible with the ESP® button, which offers a choice of three control strategies:
  • ESP® "ON": early system intervention without adversely affecting the sporty character
  • ESP®  "SPORT HANDLING MODE": late system intervention for a sporty driving style
  • ESP® "OFF": system deactivated for an extremely sporty driving style on closed racing circuits
The Mercedes-AMG SLC 43 uses a V6 bi-turbo engine with an intercooler and the engine is mated with the 9G-TRONIC automatic gearbox. The engine’s displacement is at 2,996 CC and it gives 367 HP at 5,500 to 6,000 RPM with highest rated torque at 520 Nm at 2,000 to 4,200 RPM. Its top speed is 250 km/h and it can accelerate from 0 to 100 km/h in 4.7 seconds.
The Mercedes-AMG SLC 43 is priced at 4,990,000 Baht.
The new generation SL 400
The SL-Class is a legendary series from Mercedes-Benz and the new SL 400 is a perfect combination of an elegant roadster and a dynamic coupé. It features a host of significantly enhanced technical and visual features, particularly the all-new front-end design. The steeply raked radiator grille is deeply influenced by the classic 300 SL Panamericana racing car. The grille extends downward and matches with two powerdomes on the bonnet, thus creating a completely individual "face" for the SL within the Mercedes-Benz model range. With the new generation SL 400, Mercedes-Benz for the first time has implemented an all-aluminium bodyshell as part of large-scale series production. It is 110 kg lighter than a car produced by steel technology. The aluminium structure is not only lighter, but also superior in terms of rigidity, safety and comfort.
The Mercedes-Benz SL has always been athletic and aesthetic at the same time. The exterior catches the eye with a chrome diamond radiator grille with a centrally-located Mercedes-Benz Star, a sport suspension which lowers body height by        10 mm, a twin integral tailpipe, ventilated disc brakes on the front with         Mercedes-Benz branding on front calipers. It features 19-inch, 7 twin spoke alloy wheels by AMG, MAGIC SKY CONTROL panoramic glass roof technology,           anti-reflector wing mirrors and rear-view mirror, and LED headlamps with the LED Intelligent Light System, ALS (Active Light System), Cornering Light, and Adaptive Highbeam Assist.
Sportiness and elegance are core philosophies for the interior of the new generation SL 400. It is equipped with electronically adjustable Nappa sport seats plus memory function and seat warmer system, an analog clock on the dash, a flattened bottom multifunction sport steering wheel, sport acceleration and brake pedals, stainless doorsills engraved with phosphoric Mercedes-Benz Stars, the       3-tones Ambient Lighting system, a media interface with COMAND Online and a     6-disk DVD changer, the Harman Kardon® Logic 7® Surround Sound system compatible with Apple CarPlay™, Bluetooth connectivity, and a navigation system.
Technologies and safety systems for the new generation SL 400 are PRE-SAFE®, Electronic Stability Program - ESP®, ADAPTIVE BRAKE with HOLD Function and Hill-start Assist, Adaptive Brake Lights, Anti-lock braking system (ABS), ATTENTION ASSIST, Cruise Control with SPEEDTRONIC, ASSYST Service interval indicator, tire pressure monitoring system, and PARKTRONIC with ACTIVE Parking Assist and reversing camera.
The new generation SL 400 uses a V6 bi-turbo engine with an intercooler and the engine is mated with the 9G-TRONIC automatic gearbox. The engine’s displacement is at 2,996 CC and it gives 367 HP at 5,500 to 6,000 RPM with highest rated torque at 500 Nm at 2,000 to 4,200 RPM. Its top speed is 250 km/h and it can accelerate from 0 to 100 km/h in 4.9 seconds.
The new generation SL 400 is priced at 9,490,000 Baht.
The new S 500 Cabriolet
The new S 500 Cabriolet is the sixth variant of the current S-Class family and the first open-top luxury four-seater from Mercedes-Benz since 1971. It offers the distinctive design of the S-Class and a sporty performance of a sport coupe. The new S-Class Cabriolet is exceptionally rigid with aluminium bodyshell and the rear floor. This completely new body construction, used for the first time in           Mercedes-Benz’s history, means the bodyshell weight of the new S 500 Cabriolet is the same as the previously launched S-Class Coupé. A three-layer acoustic soft top comes as standard and the level of leaked noise in the cabin is among the lowest as the outer fabric cover incorporates a butyl layer to reduce noise. The switch in the center console can be used to open and close the soft top up to a speed of 60 km/h. Opening and closing take around 20 seconds. Attention to detail is also evident in the luggage compartment: when the soft top is opened, it folds away into part of the luggage compartment. The soft top is separated from the remaining luggage compartment space by means of an electrically operated retractable cover and a luggage compartment partition. With the electronic key, opening and closing the roof is also possible from outside the vehicle. The soft top roof of the S 500 Cabriolet is available in four appealing colors - black, dark blue, beige, and dark red.
The exterior of the new S 500 Cabriolet features a chrome diamond radiator grille with a Mercedes-Benz Star at the center, large air intakes in the middle and at the sides, with a chrome trim on the front apron for sportiness. The side design of the new S 500 Cabriolet presents a thrilling dynamic coupé-style profile when the soft top is closed. Features of the side design include a low greenhouse and the dropping line of the side wall descending towards the rear. Further appointments include a twin integral tailpipe, ventilated disc brakes, 19-inch, 5 twin spoke sport alloy wheel from AMG, and sophisticatedly designed LED headlamp decorated with crystals from Swarovski as well as other advanced lighting innovations such as Intelligent Light System, ALS – Active Light System, Cornering Light, and Adaptive Highbeam Assist. The AMG bodystyling kit for aprons and side skirts are preinstalled for this flagship cabriolet model.
The interior of the new S 500 Cabriolet boasts a luxuriously sporty design idiom and fine materials, conjuring an exceptionally classy interior setting. The design Exclusive Package comes with Nappa seats and diamond design pattern on the upholstery.  Class and style can also be noticed through leather-covered central console and door panels, a seven-color Ambient Lighting system, sport acceleration and brake pedals, and stainless doorsills engraved with phosphoric Mercedes-Benz Stars. Notable highlights of this new member of the S-Class family are the THERMOTRONIC temperature control system, the AIRSCARF neck-level heating system, and the AIR BALANCE package for a pleasing atmosphere. The sport multifunction steering wheel is standard as well as the COMAND Online audio system, the Burmester® high-end 3D surround sound system with 23 speakers, Bluetooth connectivity, and a navigation system.
Technologies and safety systems for the new S 500 Cabriolet are PRE-SAFE®, Electronic Stability Program - ESP®, ADAPTIVE BRAKE with HOLD Function and Hill-start Assist, Adaptive Brake Lights, Anti-lock braking system (ABS), ATTENTION ASSIST, Cruise Control with SPEEDTRONIC, ASSYST Service interval indicator, tire pressure monitoring system, and PARKTRONIC with ACTIVE Parking Assist. Exclusive innovations cover the MAGIC VISION CONTROL automatic wipers – driving vision can be enhanced with wiper arms that intelligently release water from the tip to thoroughly clean the windscreen, and the Night View Assist Plus – an infrared-based safety system allowing the driver to see surroundings at night as it works in sync with 360cameras and infrared sensors around the vehicle.  
The new S 500 Cabriolet uses a V8 bi-turbo engine with an intercooler and the engine is mated with the 9G-TRONIC automatic gearbox. The engine’s displacement is at 4,663 CC and it gives 455 HP at 5,250 to 5,500 RPM with highest rated torque at 700 Nm at 1,800 to 3,500 RPM. Its top speed is 250 km/h and it can accelerate from 0 to 100 km/h in 4.6 seconds.
The new S 500 Cabriole is priced at 16,290,000 Baht.