Leading printer manufacturer Lexmark makes a big move in drumming up its business in Thailand through strategic partnership and the introduction of the “Open the Possibilities” innovative printing solution for enterprises.
The strategic partnership kicks off with new Lexmark product offerings and by opening the first Lexmark Executive Briefing Center in the country. According to Mr. Andrew Yong, General Manager – Asia Pacific for Lexmark International Co., Ltd.,: “Lexmark is making a strategic move to grow our business in Thailand through a partnership with Computer Union Co., Ltd. This will enable us to offer Thai customers greater business opportunities and better alternatives in efficient printing management.
“We are optimistic about this endeavor, emboldened by the bullish trend in the Thai economy. From 2016 to 2020, industry forecast indicated that the printing solution market will grow by 13.4% to 448 million US dollars. This has bolstered our confidence to expand our business through our local partner who will act as our distributor and reseller in Thailand, responsible for all sales, staff training, and marketing activities covering all business sectors.”
He added that Lexmark’s strengths and focus will be on the comprehensive data management as today’s enterprises are facing challenges from huge data management.
Lexmark’s key solutions for Thai markets cover three areas – Digitalization with OCR Technology, Mobile Printing/Bring Your Own Devices, and Cloud Printing and Cloud Scanning solutions.
The company’s Digitalization with OCR Technology solution enables customers to transform data on paper into text-based digital file and managing data, including categorization and retrieval through optical character recognition (OCR) technology. With Lexmark’s embedded technology, the customers no longer need extra software or server for such data transformation.
Its Mobile Printing/BYOD (Bring Your Own Devices) solution, customers can print documents directly from any mobile devices and tablet, on Android/ IOS/Windows Phone operating systems. No PC or laptop computer is further needed for this job because Lexmark printer supports Android and iOS operating system, Air Print technology on iOS and NFC technology on Android.
The third solution, Cloud Printing/Cloud Scanning, allows easy printing from any mobile devices working on Android operating system and Chrome browser - thanks to Lexmark printer’s high capability and Google Cloud. Users can also print and scan any document using Google Drive, enabling users to work and manage document from anywhere and anytime.
Mr. Supakit Tiyawatcharapong, Managing Director – Distribution and Enterprise Computing, Computer Union Co., Ltd., said: “Our relationship with Lexmark began in 2014. Since then, we have observed significant and continuous improvement in Lexmark products, both in laser and multifunction printers for enterprises. This year, our relationship will be further enhanced to aggressively grow our market.
“In this progress, we begin with the opening of Lexmark Executive Briefing Centre that showcases the comprehensive printing and document management solution. Customers will have the chance to experience Lexmark’s Top Model CX825, a multifunction printer. Here, customers can have first-hand experience with Lexmark’s Cloud, Mobility and Digitalization solutions and see how smooth and efficient Lexmark printers work with other mobile devices or how Cloud technology can be used to enhance their document management and printing requirements. This, we believe, will bring a new era of work, where speed, ease of browsing, cost effectiveness and competitiveness are all enhanced,” said Mr. Supakit.
In addition to products, Computer Union will be responsible for Lexmark’s training services for customers, thanks to its large pool of experienced staff who have already passed the intensive training program at Lexmark training center in Singapore. The company will also provide after-sales services through its Service Centers nationwide.
About Lexmark
Lexmark International Co., Ltd. is a global leader in printing technology who creates enterprise software, hardware and services that remove the inefficiencies of information silos and disconnected processes, connecting people to the information they need at the moment they need it. It connects data, document people and the digital world together under the “Open the Possibilities” concept. Lexmark, enhances enterprise data management capability for customers in over 170 countries worldwide. Headquartered in Singapore, Lexmark operates its business across the Asia Pacific region, including Malaysia, Indonesia, the Philippines and Thailand.
About Computer Union
Computer Union Co., Ltd., is a Saha-Union Public Company Limited’s company established in 1982 by Mr. Damri Darakanon. Positioned as the Total IT Solution Provider, Computer Union has been operating its service well for more than 34 years, representing leading IT software and hardware from world’s leading brands, including IBM, Cisco, HPE, Lenovo, etc. With a great pool of highly experienced sales and after-sales service staff members, the company has been entrusted by over 500 leading business enterprises nationwide to provide comprehensive IT solution.
