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ASUS unveils an array of cutting-edge smartphones and laptops under “Zenvolution” concept, fusing genius innovation with premium design, and introducing first Thai brand ambassador

  • ASUS introduces the new Zen Series under the concept “Zenvolution”, presenting advanced innovation and sleek design in smartphones and notebooks
  • “ZenFone 3 series” offers incredible value for its set of powerful features and specifications, launched with three models include ZenFone3, ZenFone 3 Ultra, ZenFone3 Deluxe to meet all needs in every aspect
  • ASUS ZenFone 3 Laser and ASUS ZenFone 3 Max smartphones make their worldwide debut in Thailand
  • ASUS ZenBook 3 takes the ZenBook design philosophy of thinness and lightness, combined with power to the extreme, uses aerospace aluminum for 50% increased strength, and has shiny new golden edging and ASUS badge
  • ASUS Transformer 3, can work as a competent tablet, laptop, or even high performance PCs with the ROG XG Station 2, only 695 grams which is extremely light for a 12.6-inch PC, and 6.9mm - thinner than many smartphones!
  • ASUS unveils the first ASUS brand ambassador in Thailand, Poo-Praya Suandokmai Lundberg
     Bangkok, Thailand (August 2nd, 2016) -  ASUS Vice President Eric Chen today announced the availability of the latest ASUS ZenFone 3 Series smartphones at the Zenvolution press event in Thailand. The event also marked the worldwide debut of ZenFone 3 Max and ZenFone 3 Laser. In addition, the new ASUS ZenBook 3 laptop, as well as ASUS Transformer 3 and ASUS Transformer 3 Pro 2-in-1 PCs were also introduced. The event kicked off with an interactive holographic display, showcasing the compelling balance of beauty and power that reflects the spirit of Zen.
     “The highly anticipated ZenFone 3 series has become a global sensation after its debut at Computex this year,” said ASUS Vice President Eric Chen. “We deeply appreciate the loyal support from consumers in Thailand.”
     Intel South East Asia General Manager Prakash Mallya joined Mr Chen on stage to celebrate the long-term partnership of innovation between ASUS and Intel. “For nearly thirty years, Intel and ASUS have been collaborating to bring some of the most innovative PCs and devices to market. We are excited to continue that collaboration on the new ZenBook and Transformer 3 family powered by Intel Core processors. This new products deliver amazing new computing experiences through enhanced performance with incredible portability and efficiency in power consumption. We look forward to working closely with Asus on bringing more PC innovation to the market,” added Mr Mallya.
     Mr. Jeff Lo, country manager of ASUSTeK Computer (Thailand) (right) , said that consumers today lead more diverse lifestyles, and ASUS, as a leading computer and IT brand, never stops innovating in order to truly meet their needs in every aspect.
     “Today, ASUS makes history in the computer and IT industry by launching new smartphones and laptops under the concept Zenvolution, fusing cutting-edge innovation with sleek design. It is an important step for ASUS to offer such a wide array of products to allow customers to choose the product that suits their lifestyle.”
     New smartphones in the “ZenFone 3” series “ASUS ZenFone 3” Computex 2016 and d&I Award winner “ASUS ZenFone 3”, with premium design and great performance, featuring a fabulous 5.5-inch, 1920 x 1080 pixel Super IPS+ Full HD display with up to 500cd/m2 brightness, making it the perfect phone for entertainment features such as applications, videos, and high-resolution games. It comes with 4GB RAM, offering PC-grade performance, and a 16 megapixel camera on the back with ASUS TriTech autofocus.  ZenFone 3 (5.5”) is bundled with Marshall headphone as a limited special offer.
     “ASUS ZenFone 3 Ultra” won the Best Choice Golden Award at Computex 2016. ZenFone 3 Ultra’s all-metal frame and its massive 6.8-inch IPS LCD display has Full HD resolution, designed for those who love entertainment. It comes with a dedicated display processor like those found in the latest 4K UHD TVs, while the dual five-magnet speakers are driven by a powerful NXP Smart AMP, capable of delivering Hi-Res Audio (HRA). Its world's first DTS Headphone:X™ virtual 7.1 delivers theatre-like surround sound through earphones. The rear camera gets a 23-megapixel Sony sensor with 4K video support, powered by a 4600mAh non removable battery which can even charge attached devices as a power bank.
     “ASUS ZenFone 3 Deluxe” is the world’s first full aluminum alloy body smartphone with beautifully minimalist, Zen-inspired “invisible antenna” design, offering light weight and durability. Its display is composed of a 5.7-inch Full HD (1920 x 1080) Super AMOLED panel, while the camera comes with highest resolution, 23-megapixel Sony IMX 318 camera sensor coupled with an ASUS TriTech autofocus system, and phase detection systems for extremely rapid 0.03 second autofocus in any environment. This speaker is driven by NXP Smart Amplifier to offer Hi-Res Audio (HRA). The battery comes with 3000MAH with QuickCharge 3.0 to allow fast charging. Its 6GB RAM allows maximum performance.
     “ASUS ZenFone 3 Laser” has a stunning metallic design with 5.5-inch Full HD display. It comes with an ultra-fast 0.03-second laser auto focus and advanced backlight (HDR) modes to give users incredible photos. It has a 13MP camera with a Sony IMX214 sensor and color correction for superb natural-looking images even in low-light or indoor environments. Electronic Image Stabilization (EIS) detects movement across three axes (yaw, pitch, and roll) and compensates for movement accordingly to provide smooth video recording.
     “ASUS ZenFone 3 Max” is designed to help users get through the day, and features a 4100mAh battery with an incredible standby time of up to 30 days. It also allows users to do more, giving them up to 20 hours of 3G talk time, 18 hours of web browsing with Wi-Fi turned on, 87 hours of music playback, and up to 15 hours of video playback. It can also double up as a power bank to charge other mobile devices. The 5.2-inch ZenFone 3 Max has an IPS display, and a glass cover with 2.5D contoured edges that fuse perfectly into its premium metal body to give a comfortable grip.
     For laptops, ASUS has joined forces with Intel to create an impressive innovation, used in the three models launched this year - Intel® Core™ processor.
     “ASUS ZenBook 3” takes the ZenBook design philosophy of thinness and lightness, combined with power to the extreme. The 910-gram, 11.9mm thin ZenBook 3 uses aerospace aluminum for 50% increased strength, and comes with a 12.5 display, Intel® Core™ i7 Processor, 16GB RAM, 2133MHz LPDDR3 memory, a 1TB PCIe Gen 3 x4 SSD, and quad Harman/Kardon tuned speakers. It has up to 9 hours of battery life and is available in three colors – Royal Blue, Rose Gold and Quartz Grey.
     “ASUS Transformer 3” is a 2-in- 1 PC which is light but strong with a crafted unibody that was milled from a single block of aluminum. With a weight of only 695 grams, and at only 6.9mm thick, it is smaller than A4 paper. The 12.6-inch touchscreen laptop is compatible with ASUS Transformer Sleeve Keyboard. Transformer 3 uses a low voltage 7th Gen Intel Core processor, with other impressive specifications that include 8GB of fast1866MHz RAM and a generous 512GB SATA 3 SSD. It is compatible with several optional accessories such as ASUS Stylus Pen, ASUS Universal Dock and Audio Pod. Transformer 3 is available in two colors - Icicle Gold and Glacier Gray.
     “ASUS Transformer 3 Pro” is the world’s first and only 2-in- 1 PC that can work as a competent tablet, laptop, music station or even high performance PC with the ROG XG Station 2. With a thickness of only 8.35mm, it comes with a 12.6-inch touchscreen, Intel Core i7 processor, a 1TB PCIe x4 Gen 3 SSD, and 16GB of high speed 2133Mhz RAM. It has a stepless hinge which can be tilted by up to 170 degrees. It is compatible with ASUS Transformer Cover Keyboard and several optional accessories such as ASUS Stylus Pen and ASUS Universal Dock.
     ASUS is also introducing “ASUS ROG GX800” designed to work with even the most graphics-hungry games. Named one of the most powerful gaming laptops in the world, “ROG G31 Edition 10” is a compact laptop that builds on the success of last year’s ROG G20 and has a special ROG 10th-anniversary design.
     In addition to new products, ASUS also recognizes the importance of marketing and branding. This is the first year that ASUS Thailand will have a brand ambassador – Poo Praya Suandokmai Lundberg, the first ASUS brand ambassador in Thailand, representing the new generation who is successful and recognized in many roles, as an actress, a model, and a social worker. Praya joins many social projects, one of which is helping refugees in the Namjai for Refugees project by UNHCR. She is a role model and an inspiration for the new generation to improves themselves in every aspect. ASUS is confident that by having a brand ambassador who reflects the brand’s identity will strengthen the brand’s image and increase brand awareness among the new generation.
     “We are confident that by offering smartphones and laptops under the concept Zenvolution, which features both cutting-edge innovation and sleek design, and by having a brand ambassador, we can elevate the status of ASUS to be a premium brand that can address consumers’ needs in every aspect, making our consumers’ everyday lives easier,” said Mr. Lo.
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About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in- one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.