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dtac launches “Use Your Head” campaign to fight cyberbullying

Poll reveals Thailand among top countries facing cyberbullying issue, with Thai people loving to post offensive jokes
     June 17, 2016: dtac launches the “Use Your Head – Stop Watching, Stop Sharing, Stop Cyberbullying” campaign to raise awareness of the online society and invite Thai people to join people around the world and take part in the STOP CyberBullying Day, which is an annual event held on every third Friday of June. A poll reveals that 80% of Thai people are fun and like to post funny stuff, which contributes to a higher rate of online bullying in Thailand.
     On-uma Rerkpattanapipat, Senior Vice President, Head of Corporate Communications and Sustainability Division, Total Access Communication PLC or dtac said, “dtac has a strong commitment to be responsible business in the society, which is currently moving to become a full digital society. dtac’s Safe Internet project aims to educate, equip, and empower people to use the Internet safely and responsibly as well as to encourage the society to collectively solve the problem, especially cyberbullying, which is now one of the world’s major issues that many countries around the world take part in the STOP CyberBullying Day on June 17, 2016. It was the driver for dtac to continue the campaign against online bullying, focusing on providing education. However, hands-on experience is better than just knowledge. Therefore, dtac is launching the “Use Your Head – Stop Watching, Stop Sharing, Stop CyberBullying” campaign to encourage Thai people to seek positive change and tackle cyberbullying, with the D-Day set on the STOP CyberBullying Day.”
     To get a clearer picture of the problem, dtac and JS100 Radio have conducted a survey of over 34,000 online users on cyberbullying and reported below interesting statistics.
·         80% of the respondents know the word ‘CyberBullying’ and how it affects the society.
·         55% have seen cyberbullying when someone takes photos of other people without their knowledge, posts them online, and makes nasty comments with friends. 19% have seen someone editing other people’s photos and mocking them online. 15% have seen fake profiles.
·         54% have cyberbullied their friends for the purpose of humiliation. 26% have made offensive comments just for fun. 20% have shared fake stories or hoaxes, which could harm the society.
·         74% want to raise awareness against cyberbullying. 26% call for people to stop posting and sharing without fact checking.

     Paramee Thongcharoen, Senior Vice President, Brand Communication of dtac, said, “The ‘Use Your Head – Stop Watching, Stop Sharing, Stop CyberBullying’ campaign is an online campaign that invites people to help tackle the cyberbullying issue. dtac has created a short film to illustrate how the online world affects people’s lives more than you can ever imagine. This ‘choose-your-own-ending’ film, directed by award winner Nawapol Ter Thamrongrattanarit, is based on true stories and reflects real behaviors of online users who just post and share for fun. The film encourages people to use their head to think before posting, sharing, and making online comments and will be released on Stop CyberBullying Day on all social networks. Everyone can take part in this campaign by adding ‘STOPCyberBullying’ frame to their Facebook profile picture and add hashtag #STOPCyberBullying.”
     “Additionally, dtac will organize workshops with primary, secondary, and high-school students and parents and by the end of the year will launch Chat Line as an information resource for the online society to help them protect themselves from cyberbullying,” said On-uma.