ADS

ADS

Breaking News

ROUGE D’ARMANI, THE COUTURE LIPSTICK

Giorgio Armani Beauty has exalted women’s beauty for 15 years, offering innovative and sophisticated formulas with ultra-natural results. All Armani beauty make-up boasts sensorial textures, refined colours and minimalist packaging.
Today, ROUGE D’ARMANI takes centre stage with Canadian actress Sarah Gadon, ambassadress of Giorgio Armani Beauty make-up.

ROUGE D’ARMANI, AN ICONIC LIPSTICK
“I love red lips, because they always look glamorous. For me, applying lipstick is a sensual step that can boost a woman’s confidence. As soon as you apply ROUGE d’ARMANI, you know that its cutting-edge formula is like no other. It stays put for hours, without becoming dry, and glides easily over the lips to reveal a beautiful, lacquered satin finish. The ‘color bond’ technology saturates the formula with high-quality pigments for a result that’s perfect every time.”
Linda Cantello, International Make-Up Artist Giorgio Armani
Rouge d’Armani is now a must-have Giorgio Armani make-up product for even the most demanding women. This satiny couture lipstick is used every day by make-up artists around the world.
Its gentle, lightweight formula promises exceptional colour hold and comfort for six hours straight.

A PATENTED FORMULA FOR AN IMPECCABLE RESULT
15 years ago, the Giorgio Armani Beauty laboratories patented the “Micro-fill™” process, inspired by the couturier’s very specific choice of fabrics. Make-up was crafted like tailor-made “clothing” for the complexion with a “second skin” effect uniting radiance, sheerness and subtlety.

Adapted to lipstick, this technology now becomes “Color Fill” thanks to the magic of “Color Bond,” based on seven years of research and protected by 12 patents. On application, a totally imperceptible 3D mesh ensures flawless colour hold. Colour is locked in for eight hours, without fading or feathering. Light reflection is boosted and lips are intensified in one silky caress.

A FORMULA FOCUSED ON SOFTNESS
Emollient agents and micronised waxes glide over lips and improve comfort for easy application. - Spherical micro-pigments join the “Color Bond” technology, enriching colours to make them dazzle. - Two lightweight oils, in perfect affinity with the lips, respectively provide comfort and a satin smooth finish. - Lips are moisturised for six hours straight.* - Colour doesn’t fade or feather* for eight hours.* The lip contour stays perfectly defined. * instrumental test
PERFECT COMFORT AND HYDRATION
Self-assessment by 63 women with all lip types who tested ROUGE D’ARMANI for one week.
Soft texture                    100%
Lips feel instantly comfortable         98.4%
Lips feel lastingly comfortable         82.3%
Colour doesn’t fade                90.3%
Lipstick doesn’t feather all day long     83.9%
13 NEW SHADES
  • Beiges: N° 101 sand
  • Browns: N°200 bamboo
  • Corals: N°300 gio and N°301 amber
  • Reds: N° 404 flamboyant and N° 405 lucky red
  • Pinks: N°501 milano, 502 kimono, 509 blush, 514 eccentrico
  • Plums: N°600 front row, 601 attitude, 602 night viper
These new shades join the 11 iconic shades, including N°400, for a complete palette of 24 colours.
11 ICONIC SHADES
  • Beiges: N° 102 silenzio, N° 103 nuda
  • Reds: N° 400 Four hundred, N°401 redfire, N° 402 scarlatto, N°403 velours
  • Pinks: N° 500 garconne, N° 508 rose alexandrie, N°510 alba, N°512 pastel glow, N°513 maharajah

AN OBJECT OF SEDUCTION
ROUGE d’ARMANI slips into a minimalist black lacquered tube and clicks shut with an exclusivemagnetic closure.
THE GIORGIO ARMANI BEAUTY DRESS CODE FOR LIPS
All lipsticks signed by Armani have a specific function, thanks to feather light textures and extremecomfort for a faultless result : matte or shiny lacquer, satin finish, balm…
Couture ROUGE D’ARMANI AND LIP MAESTRO
Sophisticated, comfortable lipsticks with a spectacular Haute Couture effect. LIP MAESTRO is swept on with a sponge applicator to offer a velvet matte finish, while the classic Rouge d'Armani lipstick is applied directly to the lips for a satiny finish.
Cruise collection: ROUGE D’ARMANI SHEERS
Sheer, dazzling shades with a moisturising formula.
Collection with ROUGE ECSTASY AND ECSTASY LACQUER
A comfortable lipstick that’s easy to wear anywhere, anytime, and a sophisticated concentrate of colour and extreme shine.
A collection of 24 shades of Rouge d’Armani is available in King Power starting January 2016. Price: THB1,330