, reinforcing the district’s positioning as one of the most important tourist destinations visited by travelers around the world
Bangkok (November 30, 2015) — Siam Synergy, led by MBK Public Company Limited, Siam Piwat Co., Ltd., and the Siam Square Business Group, announced in a press conference that a series of New Year's activities will be held under the concept "THE PRIDE OF BANGKOK, THE TREASURE OF THE WORLD", inviting the public to join in the daily activities hosted in the Siam District to usher in the new year. The festivities will bring vibrancy and excitement to one of Bangkok’s most important districts and strengthen the Siam District’s position as one of the most diverse, colorful and multi-dimensional neighborhoods in the world. The Siam District -- the urban center where the latest trends, world-class shopping, art and entertainment converge -- opens a door to the soul of the city of Bangkok. The press conference was jointly held by: Mr. Sompol Tripopnart, Senior Executive Vice President, Marketing Division, MBK Public Company Limited; Thanapat Chayutirat, Executive Director of Siam Square Business Group; and Mr. Dan Zonmani, First Executive Vice President of Business Innovation, Siam Piwat Co., Ltd., at K Bank Siam Pic Ganesha Theatre on 8th floor at 10.30 – 12.00 hrs.
After the historic alliance was formed in September of this year to establish “Synergy Siam”, the partners are ready to host a series of activities in and around the Siam District, which is one of the country's most important tourist destinations visited by travelers from around the world and the door to a soul of Bangkok. The group is partnering with more than 4,200 shops in the area and is injecting an investment of 1 billion baht to host vibrant and colorful New Year's festivities. The activities are categorized into three main groups: those to honor His Majesty the King and preserve and promote Thainess, a celebration of art and providing an opportunity for youngsters to express themselves and their creativity, and world-class activities from around the globe that will delight shoppers and visitors. In addition, shopping malls in the Siam District will offer promotions and discounts to celebrate the holidays in the heart of Bangkok.
The wide range of activities means that visitors of all ages and lifestyles will be able to take part in the fun and excitement. More than 30 activities in total will begin in December and last throughout the month. Some of the highlights will include; decoration of the Rama 1 road to welcome the Bike for Dad caravan in honour of His Majesty the King, Clean for the King, Echoing Sound of Reverence (Gaeg Gong Duay Pakdee), MBK Fight Night, MBK Happy Street Festival, Siam Street World, Star Wars Run, Hay Christmas Market and Eco X’mas Festival. The activities are expected to draw many Thai and international revelers to the area. The aim is to increase the number of visitors by 650,000. The festivities are estimated to generate increase of about 15-20 percent cash flow.
Mr. Sompol Tripopnart,Senior Executive Vice President, Marketing Division, MBK Public Company Limited said: “Entrepreneurs of large, medium, as well as small enterprises make up the force that drives the Siam area as Bangkok’s commercial district. We are all getting together to make the New Year's celebrations and activities happen, starting with our collaboration to host activities to honor His Majesty the King and preserve Thainess. Some of the activities include; the decoration of the Rama 1 road to welcome the Bike for Dad caravan in honour of His Majesty the King, Clean for the King event on December 4 at the Pathumwan Institute of Technology, in which, operators situated along Rama 1 road and members of the public are invited to join together to help clean up the area, the celebration ofHM the King’s 88th birthday On December 5, MBK and the Kru Muay Thai Association will host MBK Fight Night, in which seven Muay Thai kick boxing fights and two Western-style boxing bouts will be held. ”
Thanapat Chayutirat, Executive Director of Siam Square Business Group, added: “We also plan to host the Siam Street World activity. This has been held for three consecutive years, each time drawing in more than half a million spectators. The activity provides an opportunity for youngsters to express their creativity through art. The activity will showcase the ultimate in world-class fun and will feature the Festival Zone, street performances, an art market, and the Street Fest Grand Sale. Leading artists from around the world will rotate around stages located throughout the Siam area to showcase their creativity. There will also be competitions to recruit new performers, with prizes up for grabs and an opportunity to become a world-class performer.”
On the topic of bringing world-class activities to Siam, Mr. Dan Zonmani, First Executive Vice President of Business Innovation, Siam Piwat Co., Ltd., concluded by saying: “The grand activity entitled "The Echoing Sound of Reverence" will be held on December 5 at Siam Paragon. Drummers of all ages from around the country will perform HM the King’s compositions as well as other songs to pay respect to our king to show the world how much Thai people revere our “Supreme Artist King”, whose musical ingenuity is known the world over. In addition, a number of other activities that are truly unique have been lined up, such as the STAR WARS XPERIENCE 2015 event, where fans of the epic movie franchise will have a chance to experience a 360-degree surround sound and lighting system and be transported into the fictional world. Replicas of a gigantic TIE Fighter and X-wing Star fighter are some of the biggest highlights awaiting Thai Star Wars fans. This will coincide with a Star Wars Run, which will see the Siam-Pathumwan area transformed into a challenging running course for more than 10,000 participants. This event will be held on December 26.”
The collaboration among business operators in Siam District to host New Year's activities reinforces Siam as the lifestyle center of Bangkok and showcases its eagerness to welcome visitors from Thailand and internationally who will be ushering in the holiday season in the capital. The activities and promotions offered by businesses in the area are well wishes and gifts for visitors and shoppers, and will help to create a celebratory atmosphere and stimulate the economy.
About the Siam Synergy Alliance
The Siam Synergy Alliance is a historic collaboration between the government and private sectors and affiliated agencies within the Siam District, led by “MBK Public Company Limited.,” “Siam Piwat Co., Ltd.,” and the “Siam Square Business Group.” The memorandum of understanding to form the alliance was signed in September 2015. The main objective of the alliance is to propel the Siam District to be a must-visit destination for Thai and international visitors and reinforce the district’s image as an urban center where modern trends, world-class shopping, arts and culture as well as entertainment converge, under the concept “The Metropolis of Diverse Modernity”.
About the Siam District
For decades, Siam District maintained its position as Bangkok’s center of economic and commercial prosperity as well as a top tourist destination that welcomes visitors of all ages and from around the world, thanks to its central location in the heart of Bangkok and its diversity that fulfills a broad range of lifestyles and needs, be they educational, artistic, commercial, entertainment, fashion, or technological. Vibrant activities held in the area continue to attract throngs of visitors to Siam. In addition to the whole host of offerings, the Siam District is also a transportation hub of Bangkok, where modern mass transits offer visitors an incredible ease of travelling to and from the area. But above all, Siam District has been the cultural heart of Bangkok since 1964, with its distinctly unique charm. Until this day, the Siam District has stood the test of time through all the changes that have happened to Thailand’s capital. The major force that has developed and enabled Siam District to stand tall through changes over the years and remain strong is the entrepreneurs, governmental and private organizations, and other affiliated agencies within the District. To continue and expand the unique identity of the Siam District as Bangkok’s key economic and commercial strategy and one of the world’s most comprehensive lifestyle hub as well as to enhance the District’s competitive capacity, the Siam Synergy allies have announced its historic collaboration among entrepreneurs and allies within the area stretching from the Chaloem Phao Junction (Wat Pathum Wanaram) to the Banthat Thong Junction and encompassing the area around the Hua Chang Bridge under the name of “Siam Synergy”
New Year celebration activities to be held in the Siam District by the Siam Synergy Alliance
- Clean for The King activity: the first and most important CSR activity by the Siam Synergy Alliance to honor His Majesty the King and strengthen unity among all in the community, government agencies as well as private organizations located on Rama 1, which is one of Thailand’s main economic thoroughfares. The activity will be held on Friday December 4, 2015 at 07.00 – 12.00 hrs. at the Pathumwan Institute of Technology. Various activities will be held as part of the campaign, including alms giving to Buddhist monks and cleaning the entire stretch of Rama 1 road.
- An Echoing Sound of Reverence (Gaeg Gong Duay Pakdee): the Siam Synergy Alliance joins hands with the Drummers Volunteer Club led by Mr. Drumm from Petchsiam Sound Group Co., Ltd, inviting 89 drummers of all ages from around Thailand to join forces in a historic performance for the firs time ever to honor His Majesty the King and express Thais’ gratitude and reverence towards His Majesty. The drum performance will feature the royal compositions and other songs to honor His Majesty’s patronage of Thai culture and will be held on December 5, 2015 at 16.00-18.00 hrs. at Parc Paragon, Siam Paragon.
- MBK FIGHT NIGHT (Thai boxing match celebrating HM King’s 88th birthday) : a collaboration between MBK Center, the Siam Synergy Alliance, and the Kru Muaythai Association to celebrate His Majesty the King’s birthday on December 5, 2015. A total of seven Thai boxing matches and two MBK FIGHT NIGHT championships will be held on December 5th at 18.45 hrs. at the MBK Avenue Zone A, MBK Shopping Center.
- Siam Street World: the activity has been held for three consecutive years, each time drawing in more than half a million spectators. The activity provides an opportunity for youngsters to express their creativity through art. The activity will showcase the ultimate in world-class fun and will feature the Festival Zone, street performances, an art market, and the Street Fest Grand Sale. Leading artists from around the world will rotate around stages located throughout the Siam area to showcase their creativity. There will also be competitions to recruit new performers, with prizes up for grabs and an opportunity to become a world-class performer. The event will be held on December 18-20 .
- Star Wars RUN Thailand: for the first time ever in Thailand, Hobbie+, the brain behind Thailand Comic Con which is the biggest hub of pop culture in Thailand, is partnering with i-SPORT Company Limited, an expert in international sporting events management, and the Siam Synergy Alliance, who recognizes the importance of running as part of promoting better health through exercise. The activity will transform the streets in the Siam – Pathumwan areas into a challenging running course for runners who have faith in the Power of the Force. The run will be held on Sunday December 26th from 20.00 hrs. onwards.
- Hay Christmas Market: a collaboration between Hay, a Danish furniture company founded in 2002 with a vision to create unique yet affordable pieces with leading designers, and the Siam Synergy Alliance. The Hay Christmas Market will exhibit art pieces to celebrate the New Year and will be held for the first time ever in Thailand. Free gift-wrapping and 10% discounts will be offered to students. The activity will be held from December 1, 2015 through January 31, 2015 at IDEA AVENUE.
- Eco-friendly Christmas Gifts: an array of eco-friendly designs by Thailand’s leading designers from Scrap Shop, ARTWORK, Pana-Objects and Hom fragrances, among many others, will be on display and for sales. These will make perfect New Year gifts for friends and family.
Promotions offered by shopping centers in the Siam Synergy Alliance
- 10th Year Anniversary Siam Paragon: For every 2,000 baht spent in the department store and shopping center, you will be entitled for a chance to win one of the 100 weekly prizes worth a combined 2.2 million baht (10 prizes per week). When spending 1 million baht or more in the department store and shopping center in one day, receive free parking for one year and other prizes worth 36 million baht (100 prizes per week for 10 weeks). Other interesting promotions include brand-new never before seen menus from leading restaurants who will be creating new delectable dishes to celebrate the New Year. Special privileges will be offered to M Card members, with free 10 servings for 10 days throughout the Dining Week from December 9 – 18, 2015.
- The Season of Siam Celebration: for every 2,000 baht spent at Siam Paragon and Siam Center, receive a coupon for a chance to win fantastic prizes including a BMW 320i M Sport worth 2.599 million baht. Prizes are up for grabs every two weeks. When spending 2,000 baht or more, receive a 100 baht discount voucher from The Pizza Company or Sizzler. Only in December, spend 50,000 baht to enter the Sparking Ball (Gold & Silver) prize draw and receive premium gift sets and/ or gift vouchers from leading stores in the shopping centers (AEON card holders, Muang Thai Smile Clu members, Platinum M Card holders, and VIZ card holders are qualified for the privileges when spending 45,000 baht or more). Spend 30,000 baht a day and be eligible for the Sparklig Ball (Multi-Colors) prize draw and receive premium gift sets and/ or gift vouchers from leading stores in the shopping centers (AEON card holders, Muang Thai Smile Clu members, Platinum M Card holders, and VIZ card holders are qualified for the privileges when spending 25,000 baht or more).
- MIDNIGHT SALE: The Midnight Sale is on from November 26 – December 1, 2015, all branches of The Mall, Emporium, Emquartier and Siam Paragon. LUCKY DRAW with every 2,000 baht spent in the shopping center or department store, get a coupon to win gift vouchers every day, worth 1,208,000 baht. INSTANT WIN shop in any of the participating malls and win special prizes. Spend 2,000 baht in one day and receive a 100 baht discount voucher from Sealife, Madame Tussauds or Paragon Cineplex. Spend 25,000 baht in one day and receive a cash voucher worth 1,5000 baht from the Enigma the Shadow Screen (limited to 500 prizes only throughout the campaign). Spend 55,000 baht in one day and receive a one-night stay for two people worth 5,000 baht from Asita Eco Resort Ampawa (15 prizes only throughout the campaign. Spend 500,000 baht in one day and receive either a Suphannahong Royal Barge stencil art made from 99.9% gold from Prima Art worth 25,800 baht or a 50,000 baht voucher from FirstFace.
- MBK CENTER HAPPY STREET MERRY CHRISTMAS & HAPPY NEW YEAR 2016: During December 10, 2015 until January 10, 2016, shop and win “HAPPINESS END OF YEAR” promotions worth a combined 1,200,000 baht. When spending 2,000 baht or more, get a gift voucher valued at 200 baht (Number One Sukiyaki, STARBUCKS, KASA, SWENSENS’S, TOPS MARKET, THE PIZZA COMPANY) or a gift voucher valued at 240 baht (SF STRIKE BOWL). Special HAPPY TIME FOR YOU (only from December 15-25) gives an extra gift to shoppers who meet the conditions and holders of MBK CENTER CARD and TOURISTS DISCOUNT CARD. Simply show us your card and receive one extra gift. From December 18, 2015 until January 3, 2016, MBK Center will hold year-end celebrations and promotions in the Happy Street campaign, including a mini concert by Hun Issariya Pattaramanop The Star 8, CD Kantatee Pitithan The Star 10, and Bee Tatsapak Chee, KPN 20 champion.
