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UNIQLO launches S.E.A.C UT T-shirt collection

,featuring works from 8 top Thai and Southeast Asian designers
Bangkok, 28 July 2015 – UNIQLO unveils S.E.A.C UT (Southeast Asia Creators’ UT), the latest UT T-shirt collection from the minds of eight leading designers from the Philippines, Malaysia, and Thailand. The works of three leading Thai designers are featured in the collection – calligrapher Santi Lawrachawee of Practical Design Studio, cartoonist and Mamuang chan creator Wisut Ponnimit, and illustrator Thatchamaphan “Pomme Chan” Chanchamrassang. The S.E.A.C UT collection is available at UNIQLO stores nationwide from July 28, 2015 onwards.
The S.E.A.C UT collection is based on UNIQLO’s LifeWear concept, combining soft and snug fabric with designs that fit every lifestyle and occasion. All eight designers have translated their talents and distinctive visual trademarks into the collection’s 29 T-shirts, available in all sizes for adults and kids.
Mr. Hidetsugu Asada, Co-Chief Operating Officer of UNIQLO (Thailand) Ltd., said, “In addition to being a collaboration with top designers from Thailand and Southeast Asia, the special UNIQLO S.E.A.C UT collection reinforces our commitment to create high-quality and fashionable apparel that fits well into Southeast Asia’s lifestyle underlining UNIQLO’s LifeWear concept.”
Exclusive LifeWear collection


Santi Lawrachawee of Practical Design Studio, one of the three Thai designers featured in this UT collection, crafted graphical designs with structures and lines that reflect Thai society and culture through calligraphy and imagery, all while retaining UNIQLO’s stylish simplicity by blending the standout qualities of both the designer and the brand. The collection will be available from 28 July 2015 onwards at UNIQLO stores nationwide.


Cartoonist Wisut Ponnimit, who penned and propelled the work of Mamuang chan to popularity in Thailand and beyond, has brought along the adorable Mamuang chan character for this collection, making for a refreshing and harmonious blast of colors on T-shirts that fit every occasion which the collection will be available at UNIQLO stores nationwide from 4 August 2018 onwards.


Illustrator Thatchamaphan Chanchamrassang, also known as Pomme Chan, came up with colorful drawings of flowers in a multitude of colors to exude a sense of femininity as well as LifeWear-style simplicity. Her trademark lines and colors are bound to delight fashionistas with the possibility of more artful looks. The S.E.A.C UT collection crafted by Pomme Chan will be available from 14 August 2015 onwards at UNIQLO stores nationwide.
For more information http://www.uniqlo.com/th/campaign/utseac/index.html


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About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.38 trillion yen for the 2014 fiscal year ending August 31, 2014 (US $13.3 billion, calculated in yen using the end of August 2014 rate of $1 = 103.74 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.


UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,500 stores in 16 markets worldwide including Japan, Australia, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.