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First Global Launch in Thailand All New TOYOTA Fortuner “New Legend of the Pride”

     In 2005, the first generation Toyota Fortuner was introduced under the project of “IMV: Innovative International Multi-Purpose Vehicle. It created an unprecedented phenomenon to the PPV multi-purpose vehicle not only in Thailand but also in oversea markets. The Toyota Fortuner unquestionably received a warm welcome from customers globally with its global manufacturing standard, quality, driving performance, fuel efficiency, utilization and value for money. It hence captured the heart of Thai and international customers proudly.
     Mr. Hiroki Nakajima, Executive Chief Engineer and Managing Officer of Toyota Motor Corporation (Third from left), and Mr. Akito Tachibana, Executive Vice President of Toyota Motor Thailand Co., Ltd., (Second from left) along with Mr. Vudhigorn Suriyachantananont, Senior Vice President of Toyota Motor Thailand Co., Ltd. (First from left) jointly held a press conference to launch the latest multi-purpose vehicle “All New Toyota Fortuner…New Legend of the Pride” on 16 July 2015 at Bangkok Convention Center Hall, Central World.
     Mr. Akito Tachibana stated that, “Since its introduction into the markets in 2005, the Toyota Fortuner has celebrated outstanding achievements in many countries around the world. Thailand particularly is where the Toyota Fortuner has continuously taken a leadership position in the growing domestic Pickup truck based Passenger Vehicle segment with accumulated domestic sales of over 220,000 units. Besides, a great number of awards including “JD Power”, “TAQA Awards”, and “Car of the Year” have been guaranteed.
     Today, Toyota is delighted to introduce another superior automobile that offers better driving pleasure and exceeds customer expectations with the new generation “All New Fortuner”. This will create a new definition of the latest PPV for this decade while bringing its owner the prestige at a truly superior level.”
     Mr. Hiroki Nakajima unveiled, “ “The True SUV with Style & Confidence” became our development concept. The all new Fortuner is the outcome of our continuous pursuit of “Redefining Toughness” by offering our customers a tough vehicle with drastically improved off road capabilities. To enhance the customer’s confidence, we developed a new stronger frame which enables the vehicle to withstand rough road conditions, also the improved 4-link suspension system for a more comfortable drive. The new engine with high torque at lower revolution provides torqueful driving. Furthermore, it redefines design with “Tough and Cool” concept by the 3 iconic lines which are the symbol of coolness. Additionally, the perfection is enhanced by premium utility and safety features.”
All New Fortuner … New legend of the pride
     A completely redesigned multi-purpose vehicle that enhances every driving confidence as it is developed to create the new standard for multi-purpose vehicles all around the world with four outstanding features as follow ;
·NEW LEGEND OF DESIGN A new design of vehicle for the future with tough, forceful, and powerful vibes but at the same time filled with swift and wavering lines in both the interior and exterior.
·NEW LEGEND OF UTILITY – Ample passenger’s cabin space, fully equipped with convenience for perfect driving ecstasy.
·NEW LEGEND OF PERFORMANCE The newest generation of diesel common rail system which provides GD Efficient Boost with flat torque but fuel efficiency works quietly with low exhaust gas for environmental friendliness combining with 6 speed automatic transmission to enhance brilliant driving performance as well as experiencing the new four wheel powertrain, “Sigma Four,” that responds to all terrains.
·NEW LEGEND OF SAFETY It ensures safety while driving as it is fully installed with global standard technology with both protective and preventive systems.
     Mr. Vudhigorn Suriyachantananont remarked, “The All New Fortuner turns the table big time as it is a multi-purpose vehicle that is developed to create new standard for vehicle in the same genre all around the world through four selling points. This paves way for our marketing communication message under the slogan of “New Legend of the Pride” as we aim to use marketing strategy to enhance the awareness of the All New Fortuner by covering all media coverage as well as digital media on online media platform to foster full information for customers starting from today.
     Besides, Toyota will provide an incredible experience for customers to feel the new definition of this proud achievement of vehicle through a launching activity of All New Fortuner at 435 countrywide Toyota showrooms during 17th – 19th July. Test drive cars are prepared for every customer to explore exceptional driving experience. After the official launch, we will also organize a road show in famous department stores for proximity with customers in every region to feel and perform test drive on the All New Fortuner throughout August to October.
     The All New Fortuner is available in 5 grades and 7 colors. Phantom Brown and Nebula Blue are the two newly added colors. The starting price is only at 1,199,000 baht with a monthly sales target at 2,600 units.
     Mr. Akito Tachibana added that, “I do trust that the All New Fortuner will absolutely be another key product that comes to excite the PPV market once again. I therefore am confident that all the owners of the All New Fortuner will be proud to own this ultimate automotive masterpiece.”
     For more information and booking, please visit 435 countrywide Toyota showrooms