Scholl Delivers Its Latest “Velvet Smooth” Invention That Softens Your Feet with a Simple Click Giving Working Women the Luxury of a Daily At-Home Foot Spa

Bangkok, 8 April 2015 – Reckitt Benckiser (Thailand) Co. Ltd., importers and distributors of Scholl foot care and beauty products, launches its latest innovation for smooth beautiful feet, the Scholl Velvet Smooth Express Pedi, under the concept Everyday is Your Foot Journey, designed to make daily foot care pleasurable and easy.

Bianca Rodriguez, Marketing Director of Health Products at Reckitt Benckiser (Thailand) Co. Ltd., maker and distributor of Scholl products,(From left third) said: “Our feet are one of the most important parts of the body. Not only do they move us everywhere, but they can also give us an indication of hidden imbalances in other parts of the body. Yet, even though they are so important, many of us tend to neglect them. Since our feet are directly exposed to germs and dirt, it’s vital that we care for them so they stay healthy. The Scholl Velvet Smooth Express Pedi is a new automated foot scrubber that was designed for the working-age individual, enabling them to easily get rid of dry and cracked skin, especially on the heels of the feet, and transforming those rough areas back to soft and smooth skin, with a simple click. It is extremely easy and safe to use, with an built-in mechanism that stops the device immediately if it is being applied to the feet with too much pressure. The device saves you significant time and resources, as you can give your feet a spa treatment in the comfort of your own home every day. Just follow these three simple and effective steps to maintain beautiful healthy feet: start by washing your feet clean with warm water and drying them completely, then gently buff them with the Scholl Velvet Smooth Express Pedi, and finish by massaging in a good moisturizer. This will soften the skin on your feet and make them feel like they’ve just been pampered and polished at the spa.”

Singer and celebrity “Lydia” Sarunrat Visutthithada said, “I work every day and attend a lot of functions, to which I normally wear high heels. A lot of those are strappy shoes that reveal my bare heels so I have to take care of that skin regularly to keep it smooth. After all, you could have on a gorgeous dress and a beautifully made-up face, but it all falls flat if your feet are unsightly, dry and cracked. Scholl’s automated device makes life so much easier because it’s so simple to use and you get instant results, just by using it every day at home as part of your foot care routine. Many of us overlook the need to take care of our feet but it’s something all women, especially, should do.”

Scholl also invited Dr. Thidakan Rujipatanakul, American Board Physician at Samitivej Sukhumvit Hospital’s Anti-Aging Medicine Department and skin expert, to talk about the skin of the feet and commonly-experienced problems: “A major issue is dry skin on the heels, which results from generally dehydrated skin, chafing and from putting too much pressure on the feet. Ignoring the problem and allowing the heels to stay dry and cracked is not just unsightly but can lead to complications like bleeding or a bacterial infection, especially along the cracks. Everyone should maintain a foot care routine that involves gently scrubbing off the dry dead layers of skin and regularly moisturizing to keep the skin nicely hydrated. Another factor to watch out for is putting too much weight or pressure on the heels, which means we should maintain a healthy body weight overall. If the skin on your heels does crack to the point of bleeding, you should apply a medicated antibiotic cream to help prevent infections from occurring.”

“Our feet should inspire confidence. They literally take us places. For women especially, beautiful feet make the rest of you feel beautiful, confident and sexy, so we are very confident that the Scholl Velvet Smooth Express Pedi will become a favorite handy tool for working-age people as a quick and easy way to maintain healthy and attractive feet,” Bianca Rodriguez added.
Visit any leading retailer to find the Scholl Velvet Smooth Express Pedi, available for just 1,450 baht from today onwards.